![]() Brochures, pamphlets, and flyers all fall into this category. Self-mailers are direct mail pieces that don’t need an envelope. It’s fine to outsource the signing to a handwritten mail service, but make sure the contact information is correct. The letter should be signed by someone at your company who the customers can actually get in touch with. A template is necessary for a large-scale campaign, but you should still put considerable thought into the message that you want to send. Don’t forget to put thought into the paper, writing style, and length of the note.Ī handwritten note can lose its impact if the content is too generic or salesy. Believe it or not, you don’t have to write all of those letters by hand – instead, you can outsource to a handwritten letter company.įor design purposes, treat your handwritten letter like a lead letter or a classic package with an extra personal twist. Handwritten mailers are one of the most personal ways to communicate with your customers. Remember that your goal is to generate a response, not an immediate sale. You can use a template for larger campaigns, but try to include personalized details to help your message seem more sincere. This type of direct mail is most suited for corporate communications or high-end clients, but it can also be very effective on an individual level.ĭepending on the size of your business, you may want to write a unique lead letter for each client. Lead LettersĪ lead letter is a personal note sent to a prospective lead. Some campaigns see more success with branded envelopes, while others get the best results by using a plain mystery envelope. Customers will use details from the outside of the package to decide if they even want to open it. The most important design aspect of a classic package is the envelope. Classic packages may also include coupons, samples, or anything else that fits into a traditional envelope. The classic package refers to any direct mailer that consists of an envelope with a letter inside. Bigger postcards might cost more to ship, so keep this in mind as you plan your campaign budget. These are perfect for realtors or real estate agents who’re looking to include specifications, addresses, dates and other data on the card. On the other hand, large postcards are the right choice when you want to grab attention or communicate a lot of information at once. They don’t stand out, but because they’re so compact, customers are more likely to keep them in their desks or pinned to a bulletin board. Smaller postcards are suitable for reminders, offers, and quick brand messages, like those you may see from SaaS companies, home services or car dealers offering a coupon deal. When you’re designing a postcard campaign, put some thought into card size. They’re easy to design, cheap to produce, and perfect for automated campaigns. Postcards are one of the most popular types of direct mail. As you design your customer-retention campaign, find a balance between the amount you want to spend and the impact you’ll have when customers open their mailbox. There are as many types of direct mail as there are things you can ship at the post office.
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