![]() The pretzel buns are artisan baked – much like the soft pretzels commonly sold at the mall. "This is the ultimate mash-up of three American loves: pretzel, bacon and cheeseburger," Bahner says.Ĭhristopher Muller, fast-food guru and professor of hospitality at Boston University's School of Hospitality Administration, calls the new product a "very, very big deal." The pretzel burger ranks among the top-performing burgers that Wendy's has ever tested, says spokesman Denny Lynch. Even then, the initial roll-out is as a limited time-only product that will be available through the summer. "This is the most anticipated new product in recent history," said Craig Bahner, Wendy's chief marketing officer. The move not only separates Wendy's from the competition, but rekindles hazy memories of Wendy's as an industry leader in fast-food innovation. None of the major national burger chains currently sell a burger in a pretzel bun. Wendy's is counting on the pretzel burger being a fast-food game changer. The long-awaited burger is made with warm cheddar cheese sauce, thick-sliced bacon, lettuce, tomatoes, red onion, smoky honey mustard - all stuffed between a pretzel bun. In about two weeks, the burgers should be available coast to coast. On Monday, Wendy's begins its national roll-out of the long-awaited Wendy's Pretzel Bacon Cheeseburger, a $4.69 premium burger served on a toasted pretzel bun. The move could separate Wendy%27s from fast-food competitors. ![]() Hot pretzels are hot items in casual dining - and even fine dining.%244.69 premium burger will be served on a toasted pretzel bun.
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